Death of a Coffeehouse

Image by Jeroen van Oostrom

Last Friday, I met a friend at my favorite local coffeehouse, Caffe Felice.  The place was packed, and I had to move quickly to score us a table.  Practically since it opened, it's been my go-to place for writing and meeting people.  A central, public location that's never too noisy but not so quiet that you feel uncomfortable having a conversation. The coffee was fantastic, the owners were friendly...

Yesterday, following an appointment, I decided to go down there for a couple hours with my netbook to get some writing work done.  As I pulled into the Landing, I noticed that the parking was easier than usual.  Well, that's nice, I thought.  I should have no problem getting a table today.  I was lost in my own thoughts until I approached the door.  A brightly colored bouquet caught my eyes, threaded through the door handles.  A printed sign hung on both doors:  Closed.

I looked at the bouquet.  Had somebody died?  There was a card tucked into the flowers.  I hunkered down a little bit to read it.  I don't remember the exact words, but the writer essentially expressed her regret at the "unnecessary death of a small business and a fine addition to the Landing."  I stood there for a moment as the reality sank in.  It was gone.  My favorite writing and meeting place had vanished, suddenly, somehow, between last Friday and today.

I drove home, hoping to find some answers as to what had happened.  They were gone from Facebook (I had, of course, friended them).  Their website only linked to a domain name directory.  I found no links on Google that even mentioned that they had closed, only articles about their opening two years ago and the usual review sites.

What went wrong?  I'm racking my brain, but I can only think of a few things:

• Over the past year, their hours had slowly decreased.  At one time, they had been open until 9 pm, making them the perfect place to spend time before a late movie (which I had done), a meeting place for a book club (which I had also done), and getting a little evening work done while the kiddo was at Scouts (guess what?).  Slowly, the time they were open slipped back until they were open until 8 (which eliminated the book club option and the Scouts option), and then 7.  My visits decreased, since that evening availability was no longer there.
• The place was always packed, but I've been witness to people coming in with food from the 5 Guys up the street, eating their lunch, then leaving without buying anything at all.  Really, could you be more rude?  I always made a point of purchasing something when I went in, a coffee, an iced tea, oatmeal, a bagel... Were others not so considerate?  Was the free wi-fi slowly killing them while giving the appearance of a bustling business?
• While searching for answers on Google, I noticed that some person had written an utterly scathing review of Caffe Felice and proceeded to place it on practically every review site available.  I read through the review and came to the conclusion that the person writing it was... well, a jerk.  The owner, not one to suffer fools, was apparently quite open in letting him know that.  I can't say I don't blame her.  Isn't that part of the joy of owning your own business though?  Not having to kiss up to anyone you don't want to?  Did she need to do a better job of playing the "customer is always right" game?

I don't know the answer, and all of this is merely speculation.  I am sad, and I wish I could find out what happened.  I'm sure that there's a lesson to be learned here for small businesses or anyone who is their own boss.  

What is the lesson here?

The X-Factor, My Cousin, and Risk Taking

This past weekend, my cousin Kristin auditioned for "The X-Factor."  Although in the end she was not selected, she gave her very best, was allowed to show off her immense talent, and walked away proud of herself.  She knew she had given her all and had earned the right to hold her head high.  She's already looking forward to her next major audition.

I watched as the whole thing unfolded on my Facebook page.  Regular updates from both Kristin and her sister Kassie allowed me to vicariously experience the excitement, the nervousness, the sheer joy of performing in front of an audience.  In the end, I wanted to stand up and give Kristin a standing ovation for having the sheer guts, the  faith in herself to do what so many are never able to do.  She took a huge risk.  Maybe she wasn't selected this time, but the confidence she gained and the desire to push on are priceless rewards.

Kristin with Tommy Tutone, one of the judges.
Photo courtesy of Kassie Moxon

Why am I posting about this on a blog primarily about writing?  Any talent-based venture, be it music, writing, dance, art... each begins by taking a risk.  By standing up and saying, "I can do this.  I want to do this."

The way I see it, success in these ventures can be broken down into just two primary pieces:  talent and perseverance.  Bicker all you want about how big the percentage is of each piece, but without both, there will be no success.

Although a lucky select few are born with a brilliant innate talent, many of us are able to take advantage of a single spark of talent, or the hint of a talent.  Over time, with practice and teaching from others who have gone before us, we are able to hone that talent and make it shine.  Change it into something that others also find valuable.

You can have all the talent in the world, but it is useless without the drive and the perseverance to deliver it.  You must show off this talent.  Let others see it.  Put it in front of their faces if you have to.  If you have something to sing, get up on that stage and sing it.  If you have something to say, post it where everyone can find it.  Artists, paint your hearts out and then show the world.  You will get "no."  It's inevitable.  But eventually, you will get "yes."  Take that first "yes" and make it work for you.  Let it snowball.

Today I applied for a writing position that some might consider above my head.  I have faith that, given the chance, I could rock this position.  And who cares?  I took the risk.  I'll take it again.  You remember what they say about the lottery, right?  You can't win if you don't buy a ticket.

Get Up or Sleep In?

Prepping to do battle with my mortal enemy... my alarm clock.
Photo by Keattikorn

This is one of those eternal debates where everyone has chosen a side and no amount of persuasion will ever convince you to change.  Right?

Then why am I finding myself on the fence?

I've always been a late riser.  Happiness is sleeping in past 9.  But I feel like I should be getting so much more done during the day, so I've been giving those hours before 9 the hairy eyeball, trying to decide if I want to reclaim them or not.

This should be an easy decision!

Let me walk you through a typical workday:

6:20 am  Alarm starts going off.  I begin slapping the snooze button.
6:40 am  I relent, groan, roll out of bed and pull on my sweats.  I stagger down the hallway to drag my son from his bed so he can get ready for school.
6:50 am  I check my email, bleary-eyed, while my son gets ready for school.  I'm mostly on autopilot, but I am alert enough to make sure he's getting himself ready and hand out reminders as necessary.  If my daughter gets up, I send her back to bed.
7:15 am  Elias leaves for the bus stop, and I stagger back to bed.
8:30 am  My daughter begins pestering me.  I roll over and she either climbs into bed and snuggles or heads back to her own room.
9:30 am  The pestering wins out and I drag my sorry self from bed, once again feeling guilty for sleeping so long and wondering whether I could possibly handle getting up earlier.  I fix breakfast for myself and Maddie, get her hooked up with her favorite show, read email and Facebook while I eat, then start my workday at 10 am.

I could be doing a lot more with those hours in between.  Or could I?  Do I actually have it in me?  Or would I just stare at the screen for two hours waiting for my brain to wake up?

I've read plenty on resetting your circadian rhythm and whatnot.  After all, I used to work a job where I had to be in seat doing productive things by 7:30 every morning.

So how valuable is that sleep time?  The main question is -- is it more valuable than the work I could be doing during that time? 


Next week I'll experiment with getting up a bit earlier.  It's spring break for the kiddo, so I won't be getting up quite so early, so maybe it will be a way to gradually ease into it.  I'll report back on my success (or lack thereof).

Resolutions? Really?

Here it comes! Are your plans in place?
Image by Salvatore Vuono

It's that time again.  Time to make a bunch of promises to myself that I will surely break by January 3.  Maybe I can try calling them something different.  How about goals?  Ugh.  That just reeks of rah-rah you-can-do-it life coaching strategies.  All that positivity makes me ill. Can we call it a plan?  That sounds pretty good.  I like to make plans. I probably would have made a good project manager.  I make the plan and someone else has to follow it?  Sounds good to me!

Back to the topic at hand.  My plans for the new year contain many of the old, perennial favorites, but I'm actually heading in this year with some decent strategies in place.  I just need to keep up the momentum.  Here's my PLAN for the 2012:

1.  Live healthier (and hopefully drop some weight).  I've already put this plan in action.  I bought a book from someone about dealing with all that inner junk, to help work on the outer junk.  I know that I definitely have a lot of baggage in this arena, so hopefully this will help.  Can't hurt, right?

2.  Get my money issues in order.  This is an ongoing project over at the other blog.  It's at least something that I'm always conscious of, so hopefully that will keep things going in the right direction.  

3.  Keep the house in better shape.  I am a terrible housekeeper.  I just don't know what it is, but I just plain loathe housework.  And the poor house reflects it.  I don't quite have a strategy for this one yet.  Obviously the simplest strategy is "pick up as you go," but just like the simple strategy for weight loss is "eat less and move more," there's something getting in my way.  If it were that easy, there wouldn't be a whole shelf in the library dedicated to it, right?

And now the writing goals:

1.  Get that stupid city license.  I have the paperwork I need for it (finally), but thanks to holiday money issues, I wound up having to wait.  First paycheck in January is paying for that darn license.  Then I'm going to put my local marketing plan into action!

2.  Finish editing the novel.  Ugh, I know.  I've been saying this forever.  My poor baby is just sitting there, neglected.  I need to just get over it and get it done.  I find it harder and harder to work on projects that aren't actively paying me at the moment.  I need to set up a plan for that darn thing and make it happen.

3.  Start marketing magazine articles more aggressively.  My first real printed magazine article is coming out in March.  At that point I'll have a solid clip.  I plan to drop that clip all over town.  I'm thrilled that I have cultivated a positive relationship with the magazine.  They want me to do more work for them and I'm really excited about that!  Speaking of which...

4.  Get that e-book done. The magazine wants to promote it.  A nationwide ready-made audience ready to read my work?  What the hell am I waiting for?  I think there's a fear factor here, and I'm going to need to deal with it.

5.  Keep working on improving my productivity and efficiency.  It's getting better, but there's still work to be done.  I found a nifty little toy yesterday.  An online stopwatch.  So simple it's almost stupid.  But it kept me focused for long stretches of time, and I really got stuff done.  Good deal.

What will you be working on in the coming months?

My Tragedy of Errors

If only it was this easy...
Image by Salvatore Vuono

I was so disappointed in myself recently.

I was looking over my website and seeing what needed to be updated and what needed to be changed and deciding whether to add anything when I came across a HUGE error.  While that might not be a big deal to some, for someone who edits for a living, having a glaring spelling error splashed across the page is not exactly a great advertisement, y'know?

I thought back on every time I had laughed at a flyer advertising "proffesional proofreading" and winced.  Bad karma, indeed.  I quickly fixed the error, but I wonder how much damage has been done?  How many times has someone considered me for the job, then seen my website and that horrible mistake and laughed at me?  Maybe posted my error on some social network for others to see and laugh at?  Ugh.

I have a couple excuses, of course.  One, I can't work on the website in Google Chrome (my preferred browser).  One of the many excellent features of Google Chrome is that it has a spell-check function.  It helps me catch dumb errors that I make before they go out to the world and embarrass me.  (See how I spelled "embarrass" right?  Yeah, thanks Google Chrome.)  Currently there's a red squiggly line under my misspelling of professional up there.  It's just taunting me.

My second excuse is that it's just really hard to edit your own stuff.  I think that's the worst part.  I would have caught that error in someone else's work.  But because it was my own work (and we all know editors are infallible), I completely missed it.  I didn't check it as carefully as I would have checked something I was being paid to check.  Or even something I was volunteering to check.  I guess that isn't really an excuse.  It's just what happened.

I fixed the error.  I'll have to go through the whole thing again with a fine tooth comb, looking for anything else that might have slipped past me.  Maybe I can pretend someone else wrote it.  Or put my pride aside and ask  someone else to look at it and find errors I've missed.

Oh well.

When have you been "caught with your pants down" (so to speak)?

Oh yeah, and I'm an editor too!

Editing = zen
Photo by ningmilo

When it comes to this blog, writing tends to get a lot more love from me.  Part of the reason for that is because I don't spend lots of time going over each post with a fine-tooth comb, looking for errors.  It's fairly embarrassing to have your errors pointed out to you in a post that's supposed to be about how to avoid errors.  It's a bit more acceptable to have errors pointed out in a post about writing because hey!  I have an editor to take care of that!

Right?

Editing my own work can sometimes be an exercise in frustration.  It's so easy to miss our own errors, isn't it?  When I worked in pharmacy, we had whole staff meetings devoted to this concept.  We see what we expect to see.  It's also why you always want your pharmacy to have someone else double-checking every order that goes through.  While a misplaced apostrophe just looks ugly in a written piece, a misplaced decimal point on a prescription can kill.

On the other hand, editing someone else's work is, to me, a game.  It's fun.  Each little error I find is a small victory.  Yes, I'm one of those people who gets a thrill out of word searches.  I adore logic puzzles.  Portal 2 is probably my favorite video game.  Solving puzzles is fun, and fresh copy, riddled with errors, is a puzzle just waiting to be solved.

When I initially got into the writing/editing game, I thought I was going to be focusing on editing.  My question was, after all, "How do I get paid to read?"  I found a great volunteer gig editing for a nonprofit news site.  My year there has almost come to an end, but I plan to stand on.  Why?  It's fun!  And I'm good at it.  I fill up my proofing form nearly every time, and I find far more errors than the other editors.

I've edited articles for other people, and I want very much to start landing some bigger gigs.  I'm waiting to hear back on the pharmacy technician certification position, but I really hope that comes through.  As fun as writing is, I sometimes find myself stressed out by it.  Editing is a relaxing sort of zen activity for me.  I'd like to do more.

Finding Time for the Fun Stuff

Is it possible to find time for play without feeling guilty?

Image by Idea go

I've found that one of the biggest challenges of working at home has been finding time to do something fun without feeling a bit guilty about it.  The feeling is probably understandable.  I've spent most of my employment life working in a public place with supervisors peering over my shoulder, making sure I'm actually working and not goofing off on the company dime.  My ears are still attuned to the clacking of high heels as a supervisor attempts to sneak up behind me.

So when I'm at home, regardless of the time of day, I feel a little bit guilty if I'm sitting on the couch sharing a snuggle with my daughter, taking the time to mess around on facebook or playing the new video game I just picked up.  My computer is right there, calling me.  "Wooooooooork," it tells me.  "Time's wasting!  You could be doing something productive right now!"

Yes, I probably could be, but we all know what all work and no play does to writers, right?

I've dropped some of my computer games.  I feel slightly less guilty sitting on the couch with an Xbox controller than I do playing WoW on the PC.  That just smacks too much of "goofing off on the job."  It also helps that I can justify playing the Xbox as being "work."  (I know, my life is so difficult, right?)  After each days Skyrim session I'm writing up a journal that is going to be posted at Comics Bulletin as part of our new game coverage.

Reading is another place where I have trouble.  Like the games, I can sometimes justify it as part of my job, but what if I'm just rereading a favorite that I have no intention of reviewing?  Reading can be time consuming and it takes away from time I could be working.

I suppose, just like scheduling my work to be more productive, I could also schedule my "fun." But then it feels too much like work!  Establishing actual "office hours" might be an answer, that way if I'm playing Skyrim and it's three in the afternoon I know perfectly well I'm wasting company time.  Except that part of the reason I work at home is to keep my hours variable so I can deal with the numerous crises that might occur throughout the day.

What is your solution for balancing work and play?

The Productivity Game

Still looking for that magic feather...

Photo by scottchan

Too many mornings I've sat down at my desk, ready to get started raking in the dough... and instead found myself goofing off on Facebook or looking at funny pictures of cats.  To anyone looking in, it might look as if I have nothing to do when it's really the total opposite.

Do I start on the article for the client?
Do I work on a post for this blog?
Do I work on a post for the financial blog?
Do I update my website?
Do I work on some marketing?
Do I work on my e-book?
Do I edit the novel?
Do I query some articles?
Do I write that game review on my back burner?

I could actually keep going on this list.

If I have a pressing deadline, that can usually point me in one direction, but once that's done, I'm caught back up in what my mother calls the "paralysis of analysis."  Too many options, and no idea which should take precedence over another.  Plus, I still have books and blogs to read, classes to take, games to play....

I didn't realize how much it was bothering me (or how much it could potentially be losing me) until I actually had a dream about it the other night.  I dreamed that I had downloaded some kind of magic worksheet that allowed me to properly prioritize my projects, put things into perspective, and allowed me to quadruple my daily output.  I was a writer on fire!  When I woke up, I actually hit Google trying to see if such a magic productivity worksheet actually existed.  Of course, in this same dream I had gorgeous straight hair and looked like Sarah Michelle Gellar, but I figured at least part of it might be a possibility.

Alas, such a worksheet does not appear to exist.  I did find a book called The Productive Writer, and a number of worksheets that go along with it, and I downloaded the book onto the Kindle.  Unfortunately, my Kindle decided to go belly up so I haven't made it past the introduction yet.  The kind people at Amazon are sending me a replacement and I'll hopefully have more insight at that point.

In the meantime, I'll continue using my workaround.  I make a list of my options, attempt to rank them by importance, and dig in.  Perhaps, in time, I'll invent my own magic productivity worksheet.  I doubt I really need it, though.  It's likely something along the lines of Dumbo's feather -- all I need is the belief that I can fly, the feather just helps to focus that belief.

Although it would still be nice to look like Sarah Michelle Gellar.  Oh well.

How do you organize your projects?

The Art of the "No"

When should you turn down a request for help?

Photo by Tungphoto

I confess to having a weak spot for a person in need.  I've certainly had to rely on the kindness of others more than once in my life, and I like having the opportunity to pay it back whenever I can.  Since I generally don't have a lot of cash handy, I usually offer my time.

Here's the problem with that.

I sometimes forget that time is just as valuable a commodity as that green paper you keep in your wallet.  (Notice I said that you keep in your wallet.  There's certainly none of it in mine.)  And others forget that work at home doesn't equate play at home.

Recently I got myself into a situation where I was way over my head.  A friend asked for help and I did my darndest to oblige.  A month turned into three months and I soon found myself exhausted and frustrated by the favor I was doing.  And I had no idea how to get myself out of it, since their livelihood depended on my assistance.

I was complaining and moaning about it, but I couldn't find the guts to simply say "no."  Or rather, I did, but the friend came back with a counter offer, and I said "okay," cursing myself the entire time.

Finally last week I had an epiphany.  I was putting my friend's family's needs over my own family's needs and certainly far above my own needs.  A favor was fast turning into a full time job.  I took a day to get my guts together and then the next day I sat her down, ready to hand her my awful verdict.

And got the surprise of my life.  She had already solved the problem in a way that would no longer require my assistance. She had already realized that she was asking for too much and had taken the steps to fix the situation, not wanting to feel like she was taking advantage of me.  I was incredibly relieved, since I was worried that saying "no" could put a strain on the friendship.  But instead, she gets to keep her job and I get my life back and all's well that ends well.

So what does this have to do with writing?

1.  If you work at home, before you agree to help out with a volunteer commitment that is likely to take up your time, remember that the keyword is "work."  Any job you take on that doesn't directly contribute to your income (and even some that do contribute to your income) is likely to cause your income and productivity to take a hit.  Trying to recoup that income is likely to leave you stressed and exhausted.

2.  Before agreeing to help out, consider the reality of the situation.  How much time is this really going to take?  Will helping out cost me money?  In my case, I learned that four kids really are not just as easy as two, and feeding the ravenous hordes was digging into my grocery bill.

3.  Negotiate.  Sometimes a trade can be more valuable than cash.  When someone needs assistance and can't offer you money, try to set up a barter system.  Everyone has a talent.  Sometimes a favor in the future can be beneficial.

Just to be straight -- I'm not saying never help out a friend in need and never volunteer.  Volunteerism is good.  The world would be a better place if people gave of their time and money more freely.  But do so on your own terms and don't overwhelm yourself with duties.  Burning out benefits no one.

I actually just offered my help in another arena last night.  I'll probably never be an expert on the art of saying "no."  But I did do a much better job assessing the time and energy commitment.  And if it gets to be too much, I will back out gracefully, standing firm in my decision.

Patching the Holes

Caution -- Work in Progress

image by Idea go

I have a tendency to jump into things feet-first, learning as I go, and fixing errors when needed.  Although I'm good at research, I am often impatient.  Plus, sometimes I never realize how challenging certain tasks can be and I bite off far more than anyone could possibly chew.

But I think one of my better qualities is the ability to take a step back, analyze the situation, find the mistakes and fix them.

When I decided that freelance writing was something I wanted to pursue, I jumped in feet first, as per my norm.  Need a website?  Got it!  How about a blog? No sweat! Out went the query letters and I started plugging away.  Then reality smacked me upside the face.

1.  I have no web design skills at all.
2.  I didn't know what direction my blog should take.
3.  I had no credits to impress potential clients with.

Well, that's a problem.

So I got to work fixing them.

I tackled #2 and #3 first.  I now have a stable-full of credits, even some ghostwriting work that clients were nice enough to let me use.  One of my biggest annoyances is that some of my work is still stuck on a "content farm" site.  I didn't want to make my blog a "catch-all," and I like to write about different things, so I'm still trying to decide how to approach that.  I'm writing more and more about Asperger's, since that's a topic rather dear to my heart, and I'm toying with the idea of creating a blog that deals specifically with that.  Then I would have a place to post those articles.  I've also got some pretty decent stuff up over at Comics Bulletin, and I need to find a way to showcase that better.

This blog has consolidated itself and found its purpose in the last several months and I'm glad for that.  An occasional off-topic post is fine, but I prefer stable subject matter.

This morning I went after #1.  I was hating my website.  It looked crummy and bland and had pretty much no visual interest at all.  I dug around and played with different features, and this morning I actually have a website I'm proud of.  It still needs some work, no question, but it's getting there.  I need to figure out why some of the links are green and some are grey (does it just show like that for me? I can't tell!), but it looks a lot more professional.  I want to get more visuals up there, but it's going to take some more playing and fiddling.  I tried to add a picture of me, but it got all weird and stretched out, so that's going to take some figuring out as well.

So my question for you --

Are you a feet-first person, patching the holes as you go?  Or do you research all the details and hire a professional for the things you aren't 100 percent sure about?

Maintaining Professionalism While Working from Home

You're not going to get your best work done in your slippers.

Photo by:  winnond

For those of us who work from our homes, it can sometimes be a challenge to keep up our professional demeanor.  After all, it's hard to feel like you are at work when you have Dora the Explorer yapping at you in the background!  But if you don't put yourself in a working mindset, you are unlikely to actually get anything done.  Feeling professional can help you stay on track during the day and increase your productivity, ultimately leading to higher paychecks.

1. For Pete's sake, get dressed.

You are not going to feel professional sitting at your desk in your robe and bunny slippers.  Nobody is asking you to wear a dress suit or a tie -- although I wouldn't fault you for doing so -- but at least get out of the sweats and put some shoes on.  Fixing your hair and putting on a little makeup will help you feel more professional as well, if that's your thing.  Basically, dress as if you were planning to meet people today or were planning to go to work at a casual office.  

2.  Schedule your day.

Remember that calendar I told you to keep here?  It's about to be useful again.  Every evening before you close up shop for the day, check your calendar for the next day and the upcoming week.  Use a spreadsheet or even just a piece of paper to draft out a schedule for the following day.  Take note of which projects should have priority.  While making your schedule, include personal things that need to get done during the day.  Household maintenance activities can be done while you work from home, but put them in your schedule so that you know when they are to be done and when you can forget about them for awhile.  Include breaks and other predictable activities in the schedule as well.  Don't be overly rigid, but try to stick to your plan as much as possible.

3.  Keep your work area clean.

Having papers covering your desk is a surefire way to guarantee you will be distracted.  Keep papers filed away except for the immediate project you are working on.  Don't mix "work stuff" with "home stuff."  If this means separate filing cabinets, so be it.

4.  Get off the Internet!

Okay, so you probably need a search engine open to look up information or research your project, but that's it!  Fine, and maybe one for music too, if it helps you work better.  I personally can't write or edit well with music playing, but some do.  But for the love of all that is holy step away from the Facebook!  Every time you click over to find out what your friend thinks of your dog or play the Sims you are stealing valuable time from yourself.  Not cool.  Think of it this way:  Don't do something that you would fire an employee you were paying for doing.

5.  Be professional on the phone.

You should have a phone that is dedicated to work when you work from home.  Don't make it your home phone, since other people are likely to answer it.  Make your cell phone your work phone or, if you can, have a completely separate cell just for work.  Answer it professionally and judiciously.  If your son or daughter is home with you and the phone rings while they are having a meltdown, let it go to voice mail.  It is better to return the client's call later when things have calmed down then to try to have a work conversation over the sounds of a screaming child.  It's probably old hat to you, but imagine what that sounds like from the client's end.  Are you likely to hire someone who appears to be working in such a chaotic environment?  Come up with fun activities to keep your kids quiet and self-entertained while you work.  If you can, hire a sitter.  It might seem strange to have someone else watching your kids while you are at home, but if your kids are especially rambunctious it might be the best option.

How to Start Your Own Business in Five Simple Steps

Do you know how many books are written on this subject?  It's a little bit terrifying.  I've found that you can actually boil it all down into five simple steps:

1.  Come up with an idea.
2.  File your business license.
3.  Order your business cards.
4.  Read everything you can find on the subject.
5.  Panic.

Wait, what?  Panic?  It's funny how easy it all seems at first.  Truth be told, there's a lot of work to do.  I've been busy laying my foundations.  I'm getting a bit more done everyday, and things are falling into place.  Instead of becoming overwhelmed by how much I have to do, it's time to focus on how much I've already done and what I've managed to accomplish.

Here's what I've done since I first started looking at this whole crazy plan, way back in November:

• Written nearly 600 separate articles on every subject under the sun (it seems).
• Received glowing reviews from many clients, including this one a piece today:  "Well written and fast. Thank you so much for a great article."
• Hired for a steady stream of direct orders.
• Been promoted to Senior Reviewer at DailySource.
• Earned a certificate in professional proofreading.
• Picked up as the gaming columnist for Comics Bulletin.

I'll be heading to PAX Prime with media credentials (and I have the schedule for that all blocked out -- going to be some great articles coming out of that one!).  I have interviews booked with a number of gaming outlets, and I've figured out which panels I plan to see (Helllooo, Wil Wheaton!).

So what's left?  Here's what's coming down the pike...

• I'm creating a report about attracting customers to small businesses.
• I'll be offering up a monthly newsletter (send me an email or comment and I'll add you to my mailing list).
• A series of letters offering my services to local clients.

And that's where things will get interesting.

The Shady Side of Writing

As I branch out and learn more and more about the weird world on online writing (SEO optimization? keyword frequency? whosit whatnow?) some of the things I'm finding out are causing me to question a lot of assumptions. I've always had a healthy streak of cynicism, I've been scammed my fair share, and working in a pharmacy has certainly caused me to never take anything at face value.  But recently, I've learned a lot of truths about things you might read on the web.

Here is the truth that I have learned:  Everything is BS.  Okay, maybe not everything.  But you are going to have a hell of a time separating out the crap from the gold.

Guess what?  There are companies who pay writers (not even well, I might add) to write blogs that will be posted under another person's name, who will ask writers to essentially plagiarize an article so they have fodder for their website, to write product reviews for items that they have never tried, to provide controversial commentary on an article.

On one of the sites I have been writing for (not going to name and shame here, sorry!) a writer on the forum was asking for opinions from the other writers about a job that he had recently picked up and was being paid for.  A company wanted him to write a number of "articles" about their product, and was calling it marketing and promotion.  But what they actually wanted him to do was write glowing first-person reviews that were going to be distributed around the web on various review sites.  He was feeling this was a bit sketchy, but decided to do it for the paycheck.  Several people chimed in, verifying that they too had done this sort of job. And not just the glowing reviews!  Some had even been hired to write BAD reviews about competing products!

The upshot?  Don't bother researching product reviews on the web.  You have no way of knowing if they are authentic or if they are bought "opinions."  The ones who defend this practice claim that it's no different than a TV commercial where a paid actor gives his "testimonial."  But this isn't exactly true, is it?  A TV commercial will have a disclaimer somewhere on it that says "Paid Actor."  Also, there is a certain level of expectation involved.  I know perfectly well when I see a TV commercial that it is being paid for by the company that makes the product being advertised.  I take whatever is being said with a grain of salt.  However, when I read a review on Amazon, or Yelp, or wherever, my expectation is that an actual customer is posting based on their actual experience with the product.  Well, it just ain't so.

What are your thoughts on the subject?  Would you be willing to write a review for money for a product you haven't even tried?

**** Disclaimer-- All posts on this blog are conceived in the brain of Amelia Ramstead.  Which probably explains a lot, actually.